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Director, Connections

The traditional approach doesn’t cut it for our Media team.  Instead of focusing on creating media plans, they build media systems. They determine the best mix of channels to go to market, combining cultural insights and algorithms to build strategies and manage media programs. Data is the driver. Delivering creativity is the goal.

Here’s what you should know if you want to be a Director, Connections Planning at R/GA:

 

On any given day you might

  • Lead and resource engagements with C-Level executives, senior stakeholders and internal R/GA client, strategy and creative leads
  • Organize, concept, and develop culturally relevant connections ideas that live in the most relevant media environments
  • Map cultural and market trends, as well as research and analyze marketplace and media data
  • Work closely with clients, and across the agency with: creatives, our analytics department, strategic planners, tech, as well as account and production staff
  • Prepare and give presentations on findings & recommendations
  • Take high-level communications tasks and identify how the brand should behave in different cultural spaces
  • Oversee/Lead ideation team sessions
  • Oversee/Lead New Business opportunities
  • Oversight of Connections team members

 

The ideal person

  • Energetic and motivated “self-starter”
  • Proactive about personal development
  • Strong time management
  • Evangelizes the connections department both within R/GA as well to clients
  • Can pull team members out of the “heads down” mode and help them make sense of the pace and direction they are heading towards
  • Brings strong creative briefing skills
  • Develops strong relationships internally across departments as well as with clientele
  • Able to influence in meetings
  • Can present data in a clear and concise manner
  • Comfortable on-stage and with C-level executives

 

You bring

  • 8+ years’ experience of communications planning, media strategy, and/or account planning, ideally in environments where creative and media thinking are integrated together
  • Experience running strategy processes involving multiple stakeholders
  • Experience managing multiple workstreams
  • 3+ years working with C-level executives
  • New business pitch experience
  • Brand-side, Consulting-side, or SaaS-side experience is a plus

 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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