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Media Director

The traditional approach doesn’t cut it for our Media team.  Instead of focusing on creating media plans, they build media systems. They determine the best mix of channels to go to market, combining cultural insights and algorithms to build strategies and manage media programs. Data is the driver. Delivering creativity is the goal.

Here’s what you should know if you want to be a Media Director at R/GA:

On any given day you might

  • Provide overall direction and strategy for media team
  • Train, motivate and develop team members and complete timely and constructive performance evaluations to team
  • Identify, understand and adopt new techniques and emerging technologies as relevant to clients’ digital media strategies
  • Manage client expectations and deliverables overseeing the development and execution of all media efforts to ensure they are on strategy, on budget and on schedule
  • Participate and lead in the development of specific program components such as presentations, media plans, media agreements, RFPs, client reporting, optimization strategies, etc.
  • Identify and grow business opportunities within current and new clients
  • Lead the creation and negotiation of client contracts and proposals and manage account profitability
  • Establish and maintain strong communications with clients, media, external vendors, and internal agency teams

The ideal person

  • Proven success leading and managing a team as well as the ability to manage and develop junior staff
  • Strong problem-solving skills and ability to provide constructive feedback, guidance and solutions
  • Strong client service skills and comfort building and maintaining C-level relationships
  • Excellent presentation, negotiation and communication skills
  • A complete knowledge of interactive marketing concepts and practices as well as a familiarity with offline media concepts
  • Solid understanding and use of ad-serving technologies and tools (i.e. DART, Atlas DMT, etc.)
  • Experience analyzing complex data, market research and formulating actionable plans
  • Knowledgeable of rich media and various third party vendors (e.g. MOTIF, Eyeblaster, Pointroll, Dynamic Logic, etc.)
  • Working knowledge of online research tools such as comScore, @plan, AdRelevance, and other media software
  • Experienced with all online media tactics, including but not limited to CPC/CPA, SEM, co-registration, behavioral-targeting
  • Familiarity with emerging technology and current knowledge of trends and innovations in digital media
  • Knowledge of search bid management tools a plus

You bring

  • 4-year college degree required
  • A minimum of 8 years of online/digital media planning and negotiating in an interactive agency
  • A minimum of 7 years managing a team

 

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

 

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